Shopify conversion audit
A focused review of analytics, customer journeys, mobile UX, merchandising, trust and technical friction, prioritised by likely commercial impact.
BRADFORD · BUILDING FOR THE UK & BEYONDSHOPIFY PARTNERCUSTOM-CODED, NEVER COOKIE-CUTTER
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SHOPIFY CRO AGENCY UK
Your Shopify store may not need more traffic. It may need fewer leaks.
Sales Leak Labs helps UK Shopify retailers identify and fix the friction between landing page, product discovery, product detail, basket and checkout. We prioritise commercially meaningful improvements and implement them—so CRO becomes more than an audit document.
01Founder-led
Direct access to the person planning and building the work.
02SEO considered early
Structure, content and technical foundations planned before launch.
03Built around conversion
Every page and feature has a clear commercial job.
DOES THIS SOUND FAMILIAR?
The website or system should remove friction—not create more of it.
- Traffic or advertising spend has grown without a matching increase in sales.
- Mobile shoppers browse but leave before adding to basket or checking out.
- Product pages do not answer the questions customers need to buy confidently.
- Navigation, filters and collections make the right products difficult to find.
- The store relies on generic best-practice advice without evidence from its own customers.
- Tracking reports numbers but does not make the next decision clearer.
WHAT WE CAN DELIVER
A complete build, shaped around the actual goal.
Product and collection optimisation
Improve product discovery, buying information, variants, imagery, pricing communication, related products and collection journeys.
Mobile shopping experience
Resolve the navigation, content, interaction and performance problems that become most expensive on smaller screens.
Basket and checkout friction
Clarify delivery, payment, returns, discounts and progression so customers reach checkout with fewer unanswered questions.
CRO development and implementation
We implement theme, Liquid, app and content improvements rather than handing over a list that competes with your existing backlog.
Measurement and iteration
Set a useful baseline, track the relevant behaviours and use evidence to decide what deserves the next development cycle.
RELEVANT WORK
Proof from products and businesses already in the world.
HOW IT WORKS
Clear enough for a first website. Rigorous enough for a complex build.
- 1
Establish the baseline
We review revenue, conversion, devices, acquisition, landing behaviour and known operational constraints.
- 2
Find the leaks
The customer journey is assessed from first click through product discovery, buying decision, basket and checkout.
- 3
Prioritise commercially
Problems are ranked by evidence, reach, likely impact and implementation effort—not by how fashionable the tactic sounds.
- 4
Implement improvements
We make the agreed design, content, merchandising and development changes on the store.
- 5
Measure and continue
Results and behaviour inform the next priority, whether that is another focused project or ongoing optimisation.
COMMON QUESTIONS
What you may want to know before getting in touch.
What is Shopify conversion rate optimisation?+
Shopify CRO is the structured improvement of the storefront journey so a greater proportion of suitable visitors complete valuable actions, usually purchases. It can involve research, UX, product content, merchandising, development, performance and measurement.
Do you only provide a CRO audit?+
No. An audit can be the starting point, but we can also design and implement the prioritised improvements so they do not remain in a document.
Does CRO mean A/B testing?+
A/B testing is one method, not the definition of CRO. The right approach depends on traffic volume, the quality of available data, the risk of the change and how quickly a clear problem can be corrected.
Can you guarantee a higher Shopify conversion rate?+
No credible agency can guarantee a particular uplift. We can provide a disciplined process, prioritise evidence-led improvements and measure outcomes, but conversion is also affected by product, price, traffic quality, seasonality and market conditions.
Should we run more ads before improving conversion?+
Sometimes, but sending additional paid traffic into a visibly weak journey can magnify waste. We assess acquisition and storefront performance together to decide where the immediate constraint sits.
Can CRO improve return on ad spend?+
It can. If more suitable visitors purchase without acquisition costs rising proportionally, paid traffic can become more efficient. The final result still depends on margin, order value, attribution and traffic quality—not conversion rate alone.
USEFUL READING
START WITH THE PROBLEM
Before spending more on traffic, find out what the existing traffic is telling you.
Tell us what you are trying to achieve, what is getting in the way and what you already have. We will help make the next step clearer.
Start a conversationA USEFUL FIRST STEP · FREE
Not sure where your website is losing customers?
Get a personal 10–15 minute video review of your website or online store, with three practical priorities to improve the customer journey. No account access, sales call or commitment required.