Positioning and priorities
Clarify who you want to reach, why they should choose you and what a valuable enquiry or order looks like. Turn a broad ambition into a prioritised plan with owners and measurable outcomes.
BRADFORD · BUILDING FOR THE UK & BEYONDSHOPIFY PARTNERCUSTOM-CODED, NEVER COOKIE-CUTTER
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Digital marketing · UK
Digital marketing with a commercial plan.
Founder-led digital marketing for UK businesses. Connect SEO, paid media, websites and retention around the next commercial priority.
START WITH THE CONSTRAINT
More activity is not the same as more business.
If every supplier reports success but sales remain flat, the problem may sit between channels. Sales Leak Labs connects acquisition, website experience and follow-up so the work has a clear commercial purpose. Based in Bradford and working with UK businesses, we start with your offer, customer journey and constraints before recommending where to invest.
WHAT WE CAN HELP WITH
A focused scope, built around your business.
Channel planning
Compare organic search, Google Ads, paid social and retention against buying intent, available budget and delivery capacity. We do not recommend launching every channel at once just to fill a retainer.
Conversion and measurement
Connect campaign promises to landing pages and enquiry journeys. Review the events and reporting needed to distinguish qualified demand from low-value clicks, while accounting for consent and attribution limitations.
FROM THE WORK
A store, not just a campaign.
Connecting Shopify and multichannel growth.
Explore the existing case study covering the storefront, connected inventory and paid acquisition work.
View the case studyHOW WE WORK
Understand. Prioritise. Improve.
The proposal defines deliverables, responsibilities, fees and any media or software costs before work starts.
- 1
Map the current offer, audience, channels and commercial bottleneck.
- 2
Agree a first phase: what changes, who delivers it and how progress is reviewed.
- 3
Review results against business outcomes and adjust the next priorities.
BEFORE WE START
Your questions, answered.
Do we need a full-service retainer?+
Not necessarily. A focused strategy or implementation project may be the better starting point. The proposal should distinguish one-off work, ongoing management and any third-party costs so you can compare the scope clearly.
How much should we spend on marketing?+
That depends on margins, average customer value, sales cycle and how quickly you can serve new customers. Bring your current spend and results to the first conversation. Media budget, creative production and agency fees should be planned separately.
Can you work with our existing team?+
Yes. We can scope work around the people and suppliers already involved. Access, responsibilities and approval routes are agreed before delivery so campaigns, content and website changes have clear ownership.
LET’S FIND YOUR NEXT PRIORITY
Tell us where growth is getting stuck.
Share your website, current activity and the problem you want to solve. We will help define a sensible next step.
Start a conversationA USEFUL FIRST STEP · FREE
Not sure where your website is losing customers?
Get a personal 10–15 minute video review of your website or online store, with three practical priorities to improve the customer journey. No account access, sales call or commitment required.