Shopify store design and development
New responsive storefronts with clearer product discovery, persuasive product pages and manageable merchandising.
BRADFORD · BUILDING FOR THE UK & BEYONDSHOPIFY PARTNERCUSTOM-CODED, NEVER COOKIE-CUTTER
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SHOPIFY PARTNER & ECOMMERCE AGENCY UK
Shopify stores designed to sell smarter—not merely look newer.
UK Shopify Partner for store design, development, migrations, conversion optimisation, email, tracking and ongoing eCommerce growth support.
Discuss your goals
A successful Shopify store is not just a collection of attractive templates. Product discovery, merchandising, mobile usability, trust, checkout, tracking, email and traffic acquisition all affect whether a visitor becomes a profitable customer.
Sales Leak Labs is a UK Shopify Partner and eCommerce agency based in Bradford. We build new Shopify stores, redesign underperforming stores, improve conversion rates and connect the storefront to the systems responsible for retention and growth. Because our background covers development, CRO, paid advertising, SEO, email and affiliate marketing, decisions are made with the entire commercial journey in mind.
You can commission a defined Shopify development project without committing to a marketing retainer. If you need help after launch, we can continue through flexible eCommerce support focused on the channels and improvements that matter.
WHEN THIS SERVICE MAKES SENSE
The signs that something needs to change.
- Traffic is increasing but sales are not keeping pace
- Mobile users struggle to browse, compare or complete checkout
- Product and collection pages do not answer buying questions
- Apps have accumulated without a clear customer or operational purpose
- Tracking cannot reliably explain which channels generate profit
- The current platform or theme restricts merchandising and growth
WHAT WE CAN DELIVER
Shopify redesigns and migrations
Move from another platform or rebuild an ageing theme while protecting important content, URLs, data and tracking.
Conversion rate optimisation
Analyse customer behaviour, prioritise friction and implement improvements across navigation, products, basket and checkout.
Product and collection architecture
Improve taxonomy, filters, search, cross-selling, bundles and the routes customers use to find the right product.
Email and retention foundations
Welcome, basket recovery, post-purchase, replenishment and win-back journeys designed around real customer behaviour.
Analytics and growth integrations
GA4, advertising tracking, product feeds, affiliate platforms and reporting configured to support commercial decisions.
A PRACTICAL DELIVERY PROCESS
From unclear problem to useful, working system.
Commerce discovery
We review goals, catalogue, customers, operational constraints, existing data and the reasons the current store underperforms.
Audit and priority
UX, conversion, technical SEO, analytics and channel issues are organised by impact rather than delivered as an overwhelming list.
Design and merchandising
Customer journeys and key templates are designed using real products, content and mobile requirements.
Development and migration
Theme work, integrations, content, redirects and tracking are implemented and checked before launch.
Optimisation
After launch we measure behaviour and continue through defined improvements or flexible ongoing support if required.
WHO IT IS FOR
Built for businesses that need more than a surface-level fix.
- ✓ Established Shopify brands that have outgrown their current theme
- ✓ Retailers moving from WooCommerce, BigCommerce or another platform
- ✓ DTC businesses spending on traffic without sufficient conversion
- ✓ Complex catalogues needing better navigation and merchandising
- ✓ Brands that want development and growth thinking in one place
- ✓ Retailers needing dependable ongoing eCommerce support
FREQUENTLY ASKED QUESTIONS
Useful answers before we talk.
Are you an official Shopify Partner?+
Yes. Sales Leak Labs is a Shopify Partner agency based in West Yorkshire and works with eCommerce businesses across the UK.
Can you improve an existing Shopify store?+
Yes. A complete rebuild is not always necessary. We can improve individual templates, navigation, merchandising, conversion journeys, tracking or integrations as a defined project.
Do I have to purchase marketing as well?+
No. Shopify development can be commissioned independently. Paid ads, email, SEO and ongoing optimisation are available when they support your priorities and budget.
Can you migrate my store to Shopify?+
Yes. Migration planning can cover products, collections, customer and order data, content, URL redirects, apps, tracking and operational integrations.
NO PRE-MADE PACKAGE
Tell us what is getting in the way. We’ll help you choose a practical next step.
Start a conversationA USEFUL FIRST STEP · FREE
Not sure where your website is losing customers?
Get a personal 10–15 minute video review of your website or online store, with three practical priorities to improve the customer journey. No account access, sales call or commitment required.