Search campaigns
Organise campaigns around services, products and intent. Review search terms and exclusions, align ad copy with the offer and send visitors to a page that answers the question behind their search.
BRADFORD · BUILDING FOR THE UK & BEYONDSHOPIFY PARTNERCUSTOM-CODED, NEVER COOKIE-CUTTER
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Google Ads · UK
Google Ads built around buying intent.
Google Ads management for UK businesses and online stores: Search, Shopping, product feeds, conversion tracking and landing-page alignment.
START WITH THE CONSTRAINT
Not every search deserves your budget.
A Google Ads account can generate clicks while missing the searches that matter. We examine customer intent, conversion measurement and the destination page alongside campaign settings. For ecommerce, product data, availability and margin also shape what should be advertised. For service businesses, the priority is useful enquiries rather than form submissions alone.
WHAT WE CAN HELP WITH
A focused scope, built around your business.
Shopping and product feeds
Review Merchant Center diagnostics, titles, product attributes and stock information where Shopping is appropriate. Plan product groups around commercial priorities instead of treating every item in the catalogue as equally valuable.
Measurement and bidding
Check conversion actions and values before relying on automated bidding. Where Performance Max is suitable, review its role alongside Search and Shopping, available assets and reporting limitations rather than treating automation as a substitute for strategy.
FROM THE WORK
A store, not just a campaign.
Connecting Shopify and multichannel growth.
Explore the existing case study covering the storefront, connected inventory and paid acquisition work.
View the case studyHOW WE WORK
Understand. Prioritise. Improve.
The proposal defines deliverables, responsibilities, fees and any media or software costs before work starts.
- 1
Review account history, conversion setup, product or service priorities and destination pages.
- 2
Agree a campaign structure and launch checklist, including access and budget controls.
- 3
Use search intent, conversion quality and commercial performance to guide ongoing changes.
BEFORE WE START
Your questions, answered.
Can you improve an existing account?+
Yes. We start with the account history and existing measurement rather than automatically rebuilding everything. Changes should preserve useful learning and address a specific problem, with a clear record of what was changed.
Do you manage ecommerce and lead-generation campaigns?+
Both can be scoped, but they need different success measures. A purchase value is not the same as profit, and an enquiry is not the same as a sale. We agree the relevant commercial context before choosing campaign targets.
Will Google Ads improve our organic rankings?+
Buying ads does not buy higher organic rankings. Paid search and SEO can share useful audience and landing-page insights, but they are separate channels with different costs and timelines.
LET’S FIND YOUR NEXT PRIORITY
Tell us where growth is getting stuck.
Share your website, current activity and the problem you want to solve. We will help define a sensible next step.
Start a conversationA USEFUL FIRST STEP · FREE
Not sure where your website is losing customers?
Get a personal 10–15 minute video review of your website or online store, with three practical priorities to improve the customer journey. No account access, sales call or commitment required.