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For a straightforward small-business website, a focused redesign can often sit around £1,000–£2,000. Costs rise when the project includes extensive content restructuring, copywriting, migration, integrations, specialist functionality or a move to a different platform.
Redesign or rebuild?
A redesign changes how the website communicates and works for customers. A rebuild may also replace the underlying platform, CMS or technical architecture. Do not pay for a rebuild merely because the current visual design feels old.
What a focused redesign can include
- New page hierarchy and responsive layouts
- Clearer homepage and service positioning
- Improved enquiry journeys
- CMS setup or cleanup
- Basic content migration
- Technical SEO foundations and redirects
- Analytics and form testing
What pushes the cost higher?
Large content estates
Dozens or hundreds of pages require migration decisions, redirect mapping, editing and quality control.
Copywriting and positioning
If the business proposition needs to be clarified before design, strategy and copy become a larger part of the project.
Custom functionality
Booking systems, calculators, portals, directories and complex forms move the project beyond a simple marketing website.
Integrations
CRM, payments, stock, membership or other business systems require technical discovery and testing.
SEO migration risk
A site already generating organic traffic needs careful URL mapping, metadata, internal linking and launch checks so valuable pages are not casually discarded.
When £1,000–£2,000 is realistic
That range can be realistic when the website is focused, the business already understands its offer, content volume is manageable and the functionality is conventional. It should not be treated as a universal fixed package.
When to budget more
Budget more when the website is carrying significant search visibility, several customer journeys, bespoke interactions or operational functionality. At that point the value of planning and testing increases because the cost of getting the migration wrong is higher.
For broader website cost context, read how much a custom website costs in the UK. If you are considering an actual project, our custom website development service is designed to scale from focused builds to more complex work.